The automotive sector, which is one of the leading sectors that takes action within the framework of developing technology and changing consumer demands, has managed to attract all attention with its new vehicle models in recent years. The automotive sector, which had to change its production route due to the negative developments in the economic markets in the last quarter of the last year, with the effect of increasing spare part costs, started to focus on electric car production due to the ongoing chip crisis and short-term zero carbon targets from the country’s governments.
While the electric car productions, which have increased in the last few years, have not yet reached the desired market share, the domestic car Togg, which is expected to have a great impact in the sector, has also started the mass production process. Established in 2018, the domestic company rolled up its sleeves for the domestic car Togg, whose ideas all belong to Turkey. It is stated that the domestic car Togg, which is stated to have 5 different models in its product range, will first be launched with the C segment SUV model, while tests have been carried out in many different terrain and climatic conditions for the domestic and innate electric car this year.
Since the beginning of the year, the domestic car Togg, which has been brought together with consumers and other sector representatives on many different domestic and international platforms, has managed to attract great attention even before it hits the market. As the countdown continues for Togg, which is naturally electric and makes a big difference with this aspect, it finally turned out to be big and the Gemlik Factory, where the car will be produced, was opened on October 29.
While the mass production process for the domestic car Togg was started at the Gemlik Factory, which was opened with the participation of President Recep Tayyip Erdoğan and other government officials, different colors in which the car will be produced were also introduced. A new color request came from President Recep Tayyip Erdoğan for the Togg, which will be produced in 6 different colors.
The Colors of the Domestic Car Have Been Determined!
The domestic car Togg, whose mass production process was officially started at the Gemlik Factory, which was opened on Saturday, October 29, was introduced with its colors at the opening ceremony. The colors of Togg, which is stated to have 6 different colors, and the meanings of the colors are explained as follows:
Anatolia- Red: It represents the passion and friendliness of Anatolian lands.
Pamukkale-White: Represents Pamukkale Travertines.
Gemlik- Blue: It represents the blue waters in the shade of olive trees.
Cappadocia- Beige: It represents the beige sand and soil of the fairy chimneys.
Oltu-Black: It represents the famous Oltu stone of Erzurum.
Gray-Kula: It represents the rocks, valleys and natural structure of Kula.
Another Color Will Be Added!
Speaking after the opening ceremony, TOBB President Rifat Hisarcıklıoğlu said that President Erdoğan stated that there is no green color in the color scale and he used the following expressions: “You are doing the Black Sea people wrong. When you think of the Black Sea, green comes to mind. Such a situation where there is no green makes us sad. Okay, Gurcan?” After these statements, it was learned that the green color will be added to Togg’s colors.