Work on the production process for the domestic automobile TOGG continues at full speed. Details began to emerge in the project, which attracted great attention of citizens. TOGG CEO Gürcan Karakaş made important statements about the domestic car price…
Turkey’s Automobile Enterprise Group (TOGG), which is planned to come off the production line in the last quarter of 2022, is being followed closely. While the developments in electric cars all over the world are curious, the excited wait for the domestic car continues. TOGG, which citizens are curious about, will start to land on the roads at the end of 2022. Important statements about the project came from TOGG CEO Gürcan Karakaş.
TOGG, which was introduced to the press in the past days, had its new logo. After these developments, citizens asked, “How much will the TOGG price be?” He began to look for the answer to his question. Stating that the price will be competitive, Gürcan Karakaş made remarkable statements. Karakaş, who recently interviewed journalist Fatih Altaylı, said that the cost of vehicle production would be around 40 thousand Euros.
Competitive Price Statement from TOGG CEO
Millions of citizens began to wonder about the sales price of the domestic automobile TOGG in 2023. Stating that they can be competitive about the TOGG price, where the work continues at full speed in the production facilities, Karakaş said: “When we entered the market in 2023, we planned everything knowing that we should get market share from internal combustion vehicles, since we thought that the most sold C segment SUVs in our country would not be electric vehicles. So if you ask, ‘Can you compete with the competitiveness of an SUV in the C-segment today’, ‘yes, we can.’
Branding Steps from TOGG
Stating that the brand work continues as planned, TOGG CEO Gürcan Karakaş noted that they also conduct research in foreign markets. He stated that TOGG designs were registered in many places and a partnership was established with Farasis Energy company for battery production. In addition, TOGG made its first move towards the European market from Germany.
TOGG has completed its application to establish a wholly owned company under the name TOGG Europe GmbH at de:hub in Stuttgart, one of Germany’s 12 innovation centers. On the other hand, TOGG User Laboratory started to operate in the valley of informatics. In this way, innovative technologies that TOGG will use will be able to go through the testing process.