Turkey’s Automobile Initiative Group (TOGG), which millions of citizens eagerly await, experienced last-minute developments regarding domestic cars. The new logo of TOGG, which will be used in the models that will start production in 2022, was introduced to the press. After the brand name, the official logo was chosen.
In the promotional statement of TOGG’s new logo, it was emphasized that the new logo is a company that brings technology and people together at the intersection of today and tomorrow, thanks to mobility solutions that make life easier. Gurcan Karakaş, CEO of TOGG, also made important statements regarding the news that received wide coverage in the national press.
TOGG’s New Logo Aroused Great Interest
Turkey’s Automobile Enterprise Group (TOGG), which set out with the aim of creating a global brand whose intellectual and industrial property belongs entirely to Turkey, continues to develop day by day. The new logo era in the domestic automobile was met with great excitement. TOGG, which first brought together the preview tools with the press on 27 December 2019, has been continuing its work without interruption since then.
Deciding to use the TOGG name as a brand name, the company has now completed its logo selection and introduced it to the press. According to the latest information, after a process involving local and global agencies, TOGG’s new logo was decided on. The design of the CGH agency, which designs the logos of important brands in Turkey and in the world, earned the highest score and became the new logo of TOGG.
What Does the TOGG Logo Mean?
In the design of TOGG’s new logo, it is seen that the two arrows are fused to form a gemstone in the middle. These two arrows symbolize the coming together of East and West. It was also stated that the logo represents technology thanks to TOGG’s mobility solutions that make life easier.
TOGG CEO Gürcan Karakaş said, “We are getting closer to our goals step by step. We are happy to complete the process of creating a user brand, which we have been handling with a global and professional approach since November 2018.” He introduced the new logo.